It's about building relationships with your clients and not annoying them. Also the footnotes kept me laughing as well.
What's in the book?
Scott talks first hand about his use of social media (mostly twitter), viral marketing, trade shows and why old school networking events are evil.
His insights into engaging people have also changed my social media habits.
While I was reading his book he listed his twitter account and said to contact him anytime. He's a self proclaimed "twitterholic".
I tweeted him @UnMarketing saying I was enjoying his book and I was at the part where he talked about how Cirque du Soleil engages their audience from the minute you walk in the door.
He and I tweeted a little about Cirque and then I went back to reading.
I engaged him, he engaged me and now I'm writing accolades about his book. That's how UnMarketing works...need more examples....READ THE BOOK.
Here's a link to the first chapter for free and many other highlights noted by other readers.
Be a boyscout, be prepared, learn from Scott's mistakes.
Scott is an expert at UnMarketing and is a sought after consultant for his expertise however everyone makes a few mistakes in the beginning and Scott talks about his.
2 Key take homes for me were:
"You need to know if your customers are happy, and if they aren't you need to know why and how you can change it. You need to know where you stand in the eyes of the customer."
Stop Start Continue - email to customers - what should we stop doing? What should we start doing? What do you think we should continue doing to ensure we meet and exceed your expectations.
This was an excellent read and one that I will not soon forget. I recommend it for everyone in the business world.
If you want to talk to me first hand about the book you can tweet me @Jon_Wetzel or comment below. I want to engage with you, if you're reading this, you are my customer.